cmj

CMJ 2012: Initial Panels Have Been Announced

Autumn is around the corner and Y&P is looking forward to CMJ 2012! What we love about the festival? Well, CMJ says it best:

“The CMJ Music Marathon offers an up-close opportunity to see future stars on the rise, often in an intimate setting that artists are about to leave behind.”

The lineup has not been released, but CMJ has recently posted this years panels which will offer ”forward-thinking insight and strategizing on how an ever-changing industry will be shaped.”

Here is the list they revealed. Get your badge soon so you can get in with the in crowd and learn more about the music and film industry.

  • Social Media Sobriety: The social media environment is frantic and volatile. Learn how to build and execute a social media plan. Which sites, tools, widgets and apps work best? How much manpower is needed and how much does it cost?
  • What’s the Deal?: What do 2012 deals look like? Expert entertainment dealmakers will dissect a cross-section of deals, including rights-based issues and much more.
  • International Hopscotch: Touring Outside the U.S: From opportunities to obstacles, find out what is and isn’t working on the international touring circuit, including preparation, financials, international agents, taxes, promoters and marketing.
  • The Real-Deal Breakdown of Branded Placement: Trace the steps of a song to learn exactly what goes into a branded major placement. Exactly how does a song get aligned with a brand? What do the deals and the contracts look like?
  • An Intervention on Career Reinvention: As mergers, consolidations and their requisite downsizing abound, what does it take to reinvent your career? How do you find a lane and forge your own new opportunities?
  • Dumb Band, Smart Phone: A Smartphone can be an artist’s best friend. This panel goes deep into new mobile technologies for the modern artist.
  • The Cloud Hovers: Opinions on the direction and M.O. of cloud computing vary. How do musicians feel about the fact that most “premium” accounts allow any files to be shared freely? How do labels feel about the cloud?
  • A&R = Arithmetic and Research: How do decision makers discover new talent? What are the numbers required to get on the radar of A&R executives? These modern-day algorithmic gatekeepers shed light on the contemporary talent scout.
  • Modern Music Business Education Programs: What are colleges and other academic programs currently teaching? And which institutions are leading the way to find solutions for the next generation of musicians and music business professionals?

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