Reported and Photographed by Louisa Rechter
Edited by Elizabeth Rechter
When meeting Cantora Records’ founders, Will Griggs, Nick Panama and Jesse Israel, one gets the feeling of nostalgia, like being in Joe Reaves’ (of “Empire Records”) office– stacks of records, speakers, Mexican food and I wouldn’t be surprised if there were pennies glued to the floor.
Along with their witty sense of approach and charm, these guys were blessed with an ear for fresh music. Cantora Records’ label includes the likes of MGMT, Francis and the Lights, Bear Hands, Savoir Adore, Young Buffalo and the list continues.
Y&P was struck by their forward-thinking minds, their ability to be the first to say “that’s cool” and their friendship that has blossomed into a successful business.
The men of Cantora Records have created Cantora Labs. They describe it as the following: “Call it a tech startup incubator. Call it a collaborative music workspace. Call it a new music industry. Just don’t call it a record label.” The goal behind Cantora Labs is to “connect the music ecosystem (fans, artists, and businesses) with the emerging ecosystem of music tech startups.”
Y&P was invited to their downtown office to learn where their story began and what’s to come. Cantora Records is definitely a company to watch in 2012.




Like Cantora Records on Facebook here!