Tuckernuck (www.tnuck.com) is an e-commerce site founded in June 2012 by September Rinnier, Madeline Moore, and Jocelyn Gailliot. These young women envisioned a website where they could celebrate classic American style while putting a fresh spin on it, all while discovering, introducing, and supporting new brands from all over the world (how very Young & Pretty!)
The Tuckernuck team may be small, consisting of the founders, Emily Hayes, and Sophia Newbold, but they are a business-savvy pack of Preps with a big vision. Harboring a terrific business model, Tuckernuck gained investors including “LivingSocial co-founder Eddie Frederick, Carlyle Group Managing Director Ed Mathias and CoStar Chief Financial Officer Brian Radecki” (Source: The Washington Post).
Tuckernuck’s designers include Smathers and Branson, French Sole, Elizabeth McKay, Barbour, Knockaround…the list goes on! Tuckernuck includes a brief biography of their designers so customers can become better aquainted with the brand. The site has excellent merchandising photographs that allow their shoppers to see the products in ways that fit their lifestyle. It is difficult to visit tnuck.com and not buy something!
This past year, Y&P has worked hard to find and introduce young creatives and entrepreneurs we believe are making an impact in their particular field. It is our pleasure to share with you the final feature of Top 12 of 2012, Tuckernuck.
[Y&P] What are the ladies Tuckernuck currently reading?
[Tuckernuck] Rules of Civility, The Cats Table, Gone Girl and Rework.
What items are trending right now on Tnuck?
Anything with monograms on it! Classic Barbour jackets, needlepoint and the gold link bracelet.
What does every Prep need in their closet?
Gender Neutral Response: Cableknit, Stripes, boat shoes and Critters.
Are you considering a kids market?
Yes! In the works!
What have been your most successful promotions?
We ran a very successful Pinterest campaign that converted to a lot of purchases on our site. We pride ourselves on cross-merchandising all our brands in rich lifestyle photographs, so we love visual based social media sites such as Pinterest, Facebook and Instagram.
Where is your favorite vacation spot in America?
That’s really hard. There are so many amazing parts of America. I think what inspires us most though is our time spent in Nantucket, Avalon and Maine.
What is the biggest fashion faux-pas?
Being a slave to trends…Expensive too!
What celeb/starlet in your opinion epitomizes American style?
To be completely honest with you we don’t have a celeb/starlet in today’s society that immediately comes to mind. This is another reason for launching Tuckernuck, we feel that there’s a real need to draw from the classic styles of our past like Grace Kelly, The Kennedys, our parents and grandparents and celebrate them by adding a fresh new spin. The closest to this today is probably Gwenyth Paltrow, Lauren Bush, Kate Middleton (we recognize she is not American) or Michelle Obama.
What is the atmosphere like in the Tuckernuck HQ?
We are still a small team and are all friends, so it’s very collaborative, creative and ALWAYS fun.
Right now you are obsessed with:
Resort! We have so many amazing pieces that have arrived, but our newest obsession is Manuel Canovas. The rich patterns from this predominantly home textile designer are beautifully transferred to flirty dresses and bathing suits. We also love the excuse to head to St. Thomas for a winter photo shoot.
Best advice you’ve received?
Stay scrappy! The one common character trait amongst all of us is our hustle. We don’t take no for an answer and always figure out a way to accomplish the most recent challenge at hand. The moment we stop being scrappy is the moment Tuckernuck stops evolving.
Any new years resolutions happening in the Tnuck office?
This sounds boring, but systems, systems systems! We’ve been growing very fast and to keep up with the demands we are trying to get better about setting up more efficient systems in our different departments such as fulfillment, inventory management, customer service etc.
Do you read on your iPad/Nook or the “old fashioned” way?
Old Fashioned Way. There’s nothing better than cuddling up with a book. We also read the newspaper the old fashioned way.
What is your guilty pleasure?
Chubby bald babies. Jocelyn’s son Griffy visits us regularly and provides us with tons of laughs. Tuckernuck Tots coming soon!
When are you the most happy?
Easy! When we get awesome #tuckernucking photos and encouraging fan mail from our customers. Launching a startup is extremely rewarding and extremely humbling at the same time. Our customers and fans are the ones that help keep us going by continuing to reinforce our vision and belief in Tuckernuck.
Photo Credits: Photography by Suzy, and Molly Dwyer