Photographed and reported by: Emma Santangelo

This past week, the LA Y&P’ers ventured out to the Hype Music Launch in Santa Monica to hear some rad new music, eat some awesome street meat and soak in the best vibes that the LA music scene has to offer.  We were warmly welcomed by the lovely Brad Bilger of Guilty Dog Management who pointed us in the direction of an über-delicious taco truck and pumped us up for the killer show he had in store for us.

As soon as we walked into The Village, we knew we were in the presence of great music, past and present.  As we trolled the hallways and dropped our jaws at the amazing collection of iconic records covering the walls, it was reminiscent of William Miller’s first backstage band encounter at the Stillwater show in Cameron Crowe’s Almost Famous. It was that good.

The impressive records we saw were good indicators of the level of rockin’ talent we were about to witness during the show – it was definitely worth the hype.

And speaking of…Hype Music is the lovechild of MTV Networks and Extreme Music, who have come together to create a rad new music family of super talented emerging artists.  We had the pleasure of witnessing the musical on-stage magic of Hype bands The Diamond Light, Wallpaper., and Locksley; all of whom were rock-out-worthy and totally amazing.  To put it simply, the show was fire.

As if the night could get any better, we had the treat of getting a “behind-the-scenes” post-show tour of the venue.  We were more wowed than ever when we were led into the studio where the Stones recorded one of their most-worshipped and wonderful songs, ‘Angie’.  It was a collective “Holy Shit” moment for sure.

Be on the lookout for these new artists – they will definitely be making major waves in the music world in the very near future.  Tracks from the featured artists are all available for purchase on iTunes – be sure to buy ‘em in the name of supporting hard-working, driven and super-talented new artists!